Digital Signage Network
Consumer attention is the Holy Grail for marketers and the try a
lot of distribution channels to get the communication and creative of their brand
out. And digital is where the pace of growth is the fastest. This is true based
on the online advertisements growing across the world as well as the emergence
of more and more DOOH (Digital out of Home) networks. These connected signage
networks allow advertiser to Push relevant content to their screens based on time, peak visit
times, festival seasons etc. Everyone has seen the crossing at Shibuya, Tokyo or
Times Square in New York. The screen sizes or foam factor of screens used in
signage can vary from the largest digital bill boards to a normal TV sizes
which are used in various locations (Hospitals, Restaurants, etc). From a Omni-channel
campaign it is very effective to Complement
your conventional marketing campaign with a Digital Signage campaign as well.
In India there are several large DOOH/ Digital signage network operators who
work across the country. Some of them are indoor digital signage players and now there
are more and more outdoor large format screens and players coming into the
market. The market is certain evolving at a rapid pace and will certainly be an
interesting one to keep an eye on.
